B2B PR Archives - Virgo Public Relations

Public Relations Efforts for B2B Companies

September 28, 2022 by Mike Paffman, CEO Virgo PR

The public relations industry is quite old, but that doesn’t mean it’s antiquated as it’s always changing and evolving to keep up with the rest of the world and what companies need. Public relations itself is a very comprehensive subject that provides companies with a number of different strategies that they can use to influence … Read more

Difference between Consumer PR and B2B PR

March 16, 2022 by Mike Paffman, CEO Virgo PR

Consumer PR is largely about how businesses communicate with their target audience. Nowadays consumers are different because they are more proactive and conscious. They do not respond to paid advertising as much as they do to interactions with organizations on social media. They want quick customer service and meaningful connections. This is where PR professionals … Read more