PR Trends Archives - Virgo Public Relations

Search Engines and the Importance of Topical Authority

October 14, 2022October 11, 2022 by Mike Paffman, CEO Virgo PR

In most cases in terms of search engine optimization, if a company is doing well, it means that it already has topical authority. However, if a company hasn’t earned its topical authority yet, the best time to start doing so is now. A topical authority is simply the measure of authority that’s been built up … Read more

Essential Email Marketing Tips

May 20, 2022 by Mike Paffman, CEO Virgo PR

Every company should be using email marketing campaigns as a part of its overall marketing strategies. It’s one of the easiest channels for companies to start using, and once they do, there are plenty of strategies that they can use to make their campaigns a lot more successful. Split Testing Companies that want to better … Read more

Is e-Marketing the Future of Marketing?

April 11, 2022 by Mike Paffman, CEO Virgo PR

Electronic marketing (e-marketing) is a new form of marketing that has emerged thanks to the rapid expansion of information and communication technologies. E-marketing is used by all types of businesses, including those that are B2C, B2B, or even non-profit organizations.

E-marketing is the process of marketing a product or service using the Internet. E-marketing not only includes marketing on the Internet, but also marketing via email and wireless media. It uses a range of technologies to help connect businesses to their customers.

Helping With Content Marketing

April 4, 2022 by Mike Paffman, CEO Virgo PR

For companies in the BT2Bindustry, the pandemic exposed many gaps in the ways businesses operate.

Many companies figure out just how fast digital transformation can occur when their livelihoods are on the line. This transformation is especially fast when people realize that global supply chains aren’t very resilient, and that remote work is a very viable option compared to what people used to think.

However, most of those realizations weren’t completely new, because most businesses were already familiar with them, and they were recently able to see them more clearly for the first time. The same is true for many consumers.

Marketing Tech Trends

March 28, 2022 by Mike Paffman, CEO Virgo PR

The pandemic forced people to make adjustments to their lives. Businesses had to find ways to continue to operate and align themselves with the changing buying behaviors of customers.

They had to adapt their strategies to meet the changing needs of customers, and had to utilize their own assets.

Companies had to innovate, and quite a few of them did. New technology that will impact marketers and help them execute their marketing campaigns and plans are given below.