Helping Audiences Understand Complicated Content Topics

Many companies have a difficult time creating content around complex topics in a way that’s going to be understandable by the target audience. To improve their efforts companies first need to figure out the knowledge levels of the target audience and understand the topic they want to discuss well. However, aside from that, companies should … Read more

Difference between Consumer PR and B2B PR

Consumer PR is largely about how businesses communicate with their target audience. Nowadays consumers are different because they are more proactive and conscious. They do not respond to paid advertising as much as they do to interactions with organizations on social media. They want quick customer service and meaningful connections. This is where PR professionals … Read more