Virgo-PR: NY Based PR Agency
In most cases in terms of search engine optimization, if a company is doing well, it means that it already has topical authority. However, if a company hasn’t earned its topical authority yet, the best time to start doing so is now. A topical authority is simply the measure of authority that’s been built up … Read more
Companies that want to be more consistent with their social media marketing content should be utilizing a social media calendar. This type of calendar helps companies get a better overview of all their upcoming social media content, which, in turn, helps them become more strategic with the content creation and publication process, as well as … Read more
One of the key elements to the success of any company has become video marketing, and to create the best marketing strategy that’s based on video content, companies have to know which tactics they need to invest their time and money into. Without knowing which strategies companies need to use, businesses can easily end up … Read more
Many companies have a difficult time creating content around complex topics in a way that’s going to be understandable by the target audience. To improve their efforts companies first need to figure out the knowledge levels of the target audience and understand the topic they want to discuss well. However, aside from that, companies should … Read more
In the Pride month, there has been a flurry of rainbow-tinted commercials. Some advertisements have been criticized for using sexualized imagery to attract the attention of LGBTQ consumers during the Pride month. Opinions are divided on whether the advertisements are irreverent tools that appear to be discriminatory against queer sex or whether they symbolize progress. … Read more
During the pandemic, plenty of companies had to resort to creating digital targeted ad campaigns to reach their target audiences. Businesses that want to improve their targeted ad efforts can learn a lot from some of the top ad campaigns that have been created in the last few years. 360Learning 360Learning created a targeted advertising … Read more
Each year, the world produces around 400 million tonnes of plastic. Only 9% of the total plastic produced is recycled. This impacts climate change as plastic has been found in the depths of the oceans as well as in the mountains. The disposal of plastics seems to be a global problem. They are indestructible and … Read more