Electronic marketing (e-marketing) is a new form of marketing that has emerged thanks to the rapid expansion of information and communication technologies. E-marketing is used by all types of businesses, including those that are B2C, B2B, or even non-profit organizations.
E-marketing is the process of marketing a product or service using the Internet. E-marketing not only includes marketing on the Internet, but also marketing via email and wireless media. It uses a range of technologies to help connect businesses to their customers.