The metaverse is a virtual world that focuses primarily on social connection.
Since 3D graphics dominate the platform, consumers expect an immersive experience.
To help consumers have a deeper virtual experience, automobile makers are expanding their presence in the metaverse.
Manufacturers can enhance the experience for car users by using contextual advertising. This can also help increase the customer base.
Consumers can enjoy test drives from the comfort of their own homes, and visit showrooms virtually.