The change in the way that the Internet transformed the advertising industry ended up democratizing this industry.
With the help of digital ads, even small businesses can compete on the same platforms as popular brands, and have access to the same targeting features.
Almost two out of every three small businesses use digital ads to reach new potential customers and this industry is expected to grow to over $600 billion in the next couple of years.
Affiliate Ads
Affiliate ads are when a company partners with a third party that’s going to promote the company’s products or services.
The third party is generally an influencer or a publisher. Instead of making an upfront payment for the campaign, the third party ends up getting a commission every time a customer is referred to the brand.
Depending on the industry and the third party, the cost of affiliate marketing can vary.
There are several advantages to affiliate ad campaigns for companies including the number of third parties available to brands, and the fact that they only have to pay when I’ll sale is made.
Retargeting Ads
Generally, most customers don’t make a purchase the first time they see our brand or visit that company’s website.
However, when a company shows a potential customer the same product that they were previously interested in, they are willing to be a lot more motivated to make a purchase in the future.
This is the core of retargeting ad campaigns.
They are a form of display ads that only show up to people that have visited a company’s website and haven’t made a purchase the cost of this type of out tend to depend on where they are displayed, but they can’t appear on any website that shows this type of display ad, as well as search engines and social media.
Video Ads
Video ads are incredibly popular these days and the most common type is YouTube ads, but there are other video-based platforms that can host has to, such as Vimeo.
Video ads provide companies with a large potential reach since on YouTube alone, consumers generally watch over 1 billion hours of content on the platform every day.
Additionally, YouTube is also ranked second in the number of monthly users for all social media platforms. It’s also the second-largest search engine in the world, preceded by Google.
Video ads on YouTube also tend to be quite cost-effective with an average cost per view ranging between $0.01 and $0.03. This means that if a company wants to reach 100,000 users, it only needs to spend $2000. The video ads can be created in different variants, and reach a broad target audience.
They can also be personalized according to the topic of the video that potential customer is already watching on the platform, which means companies get access to very detailed targeting options to create more personalized video ads.
Mike Paffmann is the CEO of Virgo PR. He has previously worked as a Vice President at Clarity PR, 5WPR, and Highwire PR.
Virgo PR is a full-service digital marketing and digital PR agency that caters to clients in all industries. Paffmann has over a decade of experience in the public relations industry and has provided diverse media relations programs for brands and corporations across enterprise, software, eCommerce, technology, and consumer apps of all sizes. He has worked with clients including IBM, Genies, Glint, Rebel Ventures, AppAnnie, Owl Labs, car2go, Vkanesee, and more.