The pandemic forced people to make adjustments to their lives. Businesses had to find ways to continue to operate and align themselves with the changing buying behaviors of customers.
They had to adapt their strategies to meet the changing needs of customers, and had to utilize their own assets.
Companies had to innovate, and quite a few of them did. New technology that will impact marketers and help them execute their marketing campaigns and plans are given below.
Developments in AI-based Automation
Many companies are using AI-powered automation as part of their marketing strategy. AI helps elevate customer experience by providing personalized content to customers.
For instance, Pandora uses AI to suggest songs to listeners. Chatbots are also making an appearance on various websites.
They answer basic questions for customers, and are used for customer support.
The human aspect of marketing is still crucial, as AI just boosts marketing efforts and does not seek to replace actual people.
There have been various complaints against cookies with regard to user privacy.
Google has announced that it will eradicate third party cookies by 2023. Removing cookies will mean that there will be less user data available.
Consumers will feel more protected, and for marketers, collecting information will be a lot more complex. This will yield positive results by growing consumer trust due to less aggressive consumer tracking. The marketing industry will need to adapt to this transformation
The metaverse aims to transform different online worlds into one seamless entity. Marketing in the metaverse will provide marketing opportunities that don’t exist in the real world.
Brands have already started being creative in the metaverse.
For instance, Vans created a virtual skatepark in Roblox. The skatepark allowed its users to earn points which they can later redeem at a store to customize their avatars.
Live videos are becoming increasingly important to marketing. Videos can successfully demonstrate brand personalities and help brands meaningfully connect with their audience.
Some companies host live Q & A sessions in their videos, while others have social media influencers giving tutorials. Customers find videos engaging because they often get to see behind-the-scenes footage in them, or get advice from industry experts.
Brands are also getting on board with smartphone productions of videos. For instance, Apple’s #ShotOniPhone campaign led to more than 15 million submissions from users.
Data analytics is being widely used in various industries. It gives a detailed analysis of the different types of trends affecting customer behavior.
It lets marketers transform their strategies so that they can appeal to different types of customers in different ways.
With the help of data analytics, marketers can create targeted deals and personalized messages. Personalized ads and messages result in greater customer satisfaction and retention.
Marketers cannot restrict themselves to gathering data. The data they gather should be meaningful, and they should be able to use it to create effective marketing campaigns.
Virgo PR is a full-service digital marketing and digital PR agency that caters to clients in all industries. Paffmann has over a decade of experience in the public relations industry and has provided diverse media relations programs for brands and corporations across enterprise, software, eCommerce, technology, and consumer apps of all sizes. He has worked with clients including IBM, Genies, Glint, Rebel Ventures, AppAnnie, Owl Labs, car2go, Vkanesee, and more.