SEO Strategies for Businesses

Every type of business needs to have a sound SEO strategy to achieve more success and support its promotional efforts and growth.

However, small businesses need to invest a lot more in SEO efforts compared to most, and the biggest investment they need to make is time. 

The right SEO strategies can help even the smallest business appear in the same search engine results pages as its big competitors, and through search engine optimization, small businesses too can stand out from a crowded market and generate more customers.

Website Structure

A very important factor that search engines use to rank websites is the structure and schema makeup, as well as the structured data of a website.

The schema markup is the code that’s added to a website that gives the search engines some more information about the listings on it.

This information can help companies improve their website ranking on search engine results pages and generate more traffic.

For instance, companies can add rating schema to their listings so that search engines, as well as browsers, can take note that the website is highly rated and recommended to more people.

On the other hand, structured data is the way that companies organize and tag the content on their website which helps search engine crawlers better understand the information and the context of every page.

Companies should also ensure that their websites have a logical structure in terms of navigation and internal links because this helps search engines, as well as customers, navigate through all of the different pages that are available on the website and understand what’s going on.

On-page SEO

Utilizing on-page SEO efforts means including elements on the websites like image alt text and meta-tags.

Those types of elements explain to the search engines what’s contained on the website while giving potential customers more information about what they are going to find when they open it.

Meta-tags are very important for SEO efforts and they are all of the headings that a company uses to describe the remaining content on a page.

When a company is creating them, it should look to summarize the main subject of that page with related keywords included.

The meta-descriptions are made to create a summary of a page that explains the business. This type of summary is only visible in the results on search engines, and when companies create them they should always include their targeted keywords.


Another great way for companies to build more authority and improve their ranking on search engine results pages is by generating more backlinks from authoritative or relevant websites.

These are the types of websites that search engines tend to trust because they have high domain ratings. Additionally, companies can also generate more trust with their customers if those people see links to the company’s business website on different pages they visit that they also trust.

Mike Paffmann is the CEO of Virgo PR. He has previously worked as a Vice President at Clarity PR, 5WPR, and Highwire PR.

Virgo PR is a full-service digital marketing and digital PR agency that caters to clients in all industries. Paffmann has over a decade of experience in the public relations industry and has provided diverse media relations programs for brands and corporations across enterprise, software, eCommerce, technology, and consumer apps of all sizes. He has worked with clients including IBM, Genies, Glint, Rebel Ventures, AppAnnie, Owl Labs, car2go, Vkanesee, and more.