Strategic Communications and Public Relations

Decisions that are based on the science of communication and informed reasoning are the basis of strategic communication and public relations. There are several steps that companies need to take to strategically plan their public relations efforts. When business owners are asked about the most valuable skills they’re looking for in their employees, the most … Read more

What is Integrated Marketing?

Virgo PR creates a unified experience for consumers when they interact with a brand. The goal here is to combine all of the different marketing and communication aspects, such as public relations, direct marketing, advertising, social media, and sales promotion, with the right methods, channels, and tactics.

This is a process made to ensure that all of the communication and messaging the consumers receive will be consistent across all the available and involved channels, and everything is centered around the consumer. All marketing campaigns are meant to resonate across the brand’s channels and expand their ability to directly communicate with the target audience.

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