Virgo-PR: NY Based PR Agency
Many companies have a difficult time creating content around complex topics in a way that’s going to be understandable by the target audience. To improve their efforts companies first need to figure out the knowledge levels of the target audience and understand the topic they want to discuss well. However, aside from that, companies should … Read more
Each year, the world produces around 400 million tonnes of plastic. Only 9% of the total plastic produced is recycled. This impacts climate change as plastic has been found in the depths of the oceans as well as in the mountains. The disposal of plastics seems to be a global problem. They are indestructible and … Read more
Consumer PR is largely about how businesses communicate with their target audience. Nowadays consumers are different because they are more proactive and conscious. They do not respond to paid advertising as much as they do to interactions with organizations on social media. They want quick customer service and meaningful connections. This is where PR professionals … Read more
For consumer brands, finding the right audience is as difficult as it is critical. There are so many options out there; the likes of Facebook and Twitter offer up a virtually endless supply of people to target, but neither platform has a perfect set of tools for finding the right audience. Even Google AdWords, with … Read more