Practically every company that wants to gain a competitive advantage has started utilizing programmatic advertising to improve its campaigns.
However, there are plenty of programmatic advertising platforms that companies can use for their advertising campaigns, which means it’s not always easy for businesses to choose the best one for them.
Google Ad Manager
One of the biggest programmatic advertising platforms in the world comes from Google itself, called the Google Ad Manager.
According to the platform, about 75% of all ad impressions in the US are served from Google Ad Manager, which makes the platform incredibly powerful for companies wanting to reach their target audience, regardless of the digital spaces the audience might frequent.
Another advantage of the platform is that it’s quite easy for businesses to set up and start their ad campaigns, and it also provides great tools and analytics.
Another great programmatic advertising platform that companies can use is PubMatic, which has a private marketplace filled with high-quality ad inventory, and very powerful real-time analytics.
It also provides a wide array of ad channels and formats, as well as a fraud-free feature that allows companies to get their money back in case of any fraudulent activity.
Adobe Advertising Cloud
While Adobe is already a big name in the creative software solution industry, the company also provides companies with a great programmatic advertising platform called Adobe Advertising Cloud.
Companies can choose from video, display, connected TV, native, search, and audio campaign ads. This platform is a great option for any business that wants to improve its return on investment and it has a focus on inventory management and consumer-based marketing.
The end-to-end campaign management and omnichannel ad platform MediaMath is great at data integration, which means companies that use it can reach their most valuable members of the target audience with the audience feature.
There are ad options for native, display, audio, video, as well as Digital Out Of Home ads on the platform, and the company provides great customer service to its clients as well.
The programmatic advertising platform AdRoll has collected over 15 years of data from over 100,000 brands, which makes it an incredibly powerful tool.
It’s also very easy for companies to set up and start using immediately, and provides high-quality templates for different types of ads that make it even easier for businesses to set up their campaigns immediately.
Another big benefit that companies get from AdRoll is the audience targeting features, which have options for demographic, lookalike, contextual, as well as interest-based targeted ad campaigns.
SmartyAds is a programmatic advertising platform that provides both companies and website publishers with a variety of services and features.
However, the core goal of the platform is to simplify the entire advertising business, and because of that, companies can prioritize and choose who they want to trade with.
It’s a great way for companies to improve their click-through rates, conversions, and engagement as it has over 500 million impressions every month in North America alone.
Mike Paffmann is the CEO of Virgo PR. He has previously worked as a Vice President at Clarity PR, 5WPR, and Highwire PR.
Virgo PR is a full-service digital marketing and digital PR agency that caters to clients in all industries. Paffmann has over a decade of experience in the public relations industry and has provided diverse media relations programs for brands and corporations across enterprise, software, eCommerce, technology, and consumer apps of all sizes. He has worked with clients including IBM, Genies, Glint, Rebel Ventures, AppAnnie, Owl Labs, car2go, Vkanesee, and more.