When a company in the cryptocurrency industry has decided that it’s time to spread the word about its project or solution, it has two options.
The business can either use an internal public relations team or work with a PR agency. Companies that have their own PR team don’t have to worry too much about the right strategies or campaigns.
On the other hand, companies that want to work with an external agency need to first figure out whether the agency they’ve chosen is familiar with the cryptocurrency industry, and whether they’ve created successful PR campaigns for other similar projects in the past.
Agency Benefits
There are some standard elements of public relations that can fit the strategies of practically every business in any industry.
However, it’s not always easy for a generalized PR agency to create campaigns or select strategies that are specific to the cryptocurrency industry.
That’s why companies in the cryptocurrency industry need to work with an agency that has experience and expertise in Blockchain projects and cryptocurrency.
This will ensure that their messages are reaching the right consumers. It’s beneficial for companies in the cryptocurrency industry to work with a specialized PR agency, simply because the professionals that work at such an agency already have experience in generating publicity for projects in the crypto market.
With the help of specialized experience, businesses in the cryptocurrency industry can connect with other thought leaders, generate more trust with the target audience, and break through a crowded market.
Another benefit to working with a specialized agency is that they already have ties to cryptocurrency communities. That means these agencies already know which conferences a business needs to attend, or which podcasts it should connect with. These agencies can also give businesses an idea of which outlets publish high-quality articles related to their market.
Keeping Up to Date
PR professionals that have experience in the cryptocurrency industry can help companies in that industry connect with influencers, bloggers, and other people that are a part of that niche market.
They can also do outreach to other outlets that are more mainstream yet related to the niche. Ideally, any PR professional or agency that specializes in cryptocurrency and the blockchain understands that everything they are doing should be up-to-date with what’s happening within the industry.
That ranges from any recent industry trends to the potential challenges that come from launching a brand new project in the market. Since the agency or professional already has experience in the market they shouldn’t be wasting the company’s time or money by pursuing outlets or channels they know won’t benefit the business or the solution.
PR professionals should be helping cryptocurrency businesses create high-quality content that improves the credibility of their solutions. They’re also supposed to help businesses create press releases, make pitches and guest posts, and distribute content in order to win over the target audience and generate media attention.