Public Relations

Technological Changes in the Music and Gaming Industries

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At the beginning of March, Epic Games announced that it purchased Bandcamp, which confused and surprised many members of both the gaming and the music industries.

In statements that both of these companies released, they agreed that they have a shared mission of building an artist-friendly platform that’s going to allow its creators to keep most of their hard-earned money.

The statement also went on to elaborate that Bandcamp was going to play an important role in developing a new creator marketplace ecosystem for content, games, music, art, technology, and more, according to the vision that Epic Games currently has.

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Businesses and Gamification

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Many employees have started getting bored in the workplace, and a great way that companies can solve this issue and improve employee morale is through gamifying the workplace. In fact, according to recent studies, 90% of employees have increased their productivity when companies gamified their workplaces. When companies provide exciting and dynamic ways for their … Read more

Implementing Successful Programmatic Advertising Strategies

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progrmattic advertising

Over 50% of media budgets in the US are currently dedicated to programmatic advertising efforts. In the past, programmatic advertising campaigns were only available for brands and agencies that had big budgets.

However, with the rising popularity of self-service programmatic software and platforms, smaller companies now have the same access.

Companies that would best benefit from programmatic advertising efforts include those that are looking to improve brand awareness, increase leads and conversions, or grow their reach towards the target audience.

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Media Outreach Essentials

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media outreach

Companies these days always need to be accessible to the press and should present themselves to their target audiences as relevant and resourceful. Specific strategies can help companies generate positive media coverage and increase their reach in the digital space. These strategies include dedicated press pages with a press kit, social monitoring and listening, and … Read more

Incorporating Marketing and Sales Strategies in PR

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Over the last decade, the public relations industry has started to more consciously borrow some of the approaches and strategies that have been developed by other industries, especially the marketing, communication, and advertising industries. This is important because there is evidence that coordinating a company’s public relations and marketing efforts can increase its effectiveness and … Read more

Strategic Communications and Public Relations

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Decisions that are based on the science of communication and informed reasoning are the basis of strategic communication and public relations. There are several steps that companies need to take to strategically plan their public relations efforts. When business owners are asked about the most valuable skills they’re looking for in their employees, the most … Read more