Helping With Content Marketing

content strategy

For companies in the BT2Bindustry, the pandemic exposed many gaps in the ways businesses operate.

Many companies figure out just how fast digital transformation can occur when their livelihoods are on the line. This transformation is especially fast when people realize that global supply chains aren’t very resilient, and that remote work is a very viable option compared to what people used to think.

However, most of those realizations weren’t completely new, because most businesses were already familiar with them, and they were recently able to see them more clearly for the first time. The same is true for many consumers. 

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Implementing Successful Programmatic Advertising Strategies

progrmattic advertising

Over 50% of media budgets in the US are currently dedicated to programmatic advertising efforts. In the past, programmatic advertising campaigns were only available for brands and agencies that had big budgets.

However, with the rising popularity of self-service programmatic software and platforms, smaller companies now have the same access.

Companies that would best benefit from programmatic advertising efforts include those that are looking to improve brand awareness, increase leads and conversions, or grow their reach towards the target audience.

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Acura Joins the Metaverse

The metaverse is a virtual world that focuses primarily on social connection.

Since 3D graphics dominate the platform, consumers expect an immersive experience.

To help consumers have a deeper virtual experience, automobile makers are expanding their presence in the metaverse.

Manufacturers can enhance the experience for car users by using contextual advertising. This can also help increase the customer base.

Consumers can enjoy test drives from the comfort of their own homes, and visit showrooms virtually.

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Marketing Tech Trends

The pandemic forced people to make adjustments to their lives. Businesses had to find ways to continue to operate and align themselves with the changing buying behaviors of customers.

They had to adapt their strategies to meet the changing needs of customers, and had to utilize their own assets.

Companies had to innovate, and quite a few of them did. New technology that will impact marketers and help them execute their marketing campaigns and plans are given below.

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Reusing Old Content for SEO Efforts

Most companies aren’t aware that they can use the reduce, reuse, and recycle model that’s common in waste management in their SEO efforts. However, plenty of businesses can benefit from revising their website content on a regular basis, removing any content that decreases the company’s website rank in search engine results pages, and updating old content with new information.

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The Importance of Digital Reputation

Having a positive reputation in today’s digital era is incredibly important for companies.

That’s because once a company’s reputation is damaged, it can be very difficult to repair it and restore it to what it once was.

A damaged reputation can easily sway the opinions of many consumers, which results in a decrease in sales or business deals.

That’s why companies need to utilize digital reputation management strategies and monitor the digital space for mentions of their brand.

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Difference between Consumer PR and B2B PR

Consumer PR is largely about how businesses communicate with their target audience. Nowadays consumers are different because they are more proactive and conscious. They do not respond to paid advertising as much as they do to interactions with organizations on social media. They want quick customer service and meaningful connections. This is where PR professionals … Read more

Media Outreach Essentials

media outreach

Companies these days always need to be accessible to the press and should present themselves to their target audiences as relevant and resourceful. Specific strategies can help companies generate positive media coverage and increase their reach in the digital space. These strategies include dedicated press pages with a press kit, social monitoring and listening, and … Read more

Incorporating Marketing and Sales Strategies in PR

Over the last decade, the public relations industry has started to more consciously borrow some of the approaches and strategies that have been developed by other industries, especially the marketing, communication, and advertising industries. This is important because there is evidence that coordinating a company’s public relations and marketing efforts can increase its effectiveness and … Read more