Integrated Marketing

Businesses and Gamification

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Many employees have started getting bored in the workplace, and a great way that companies can solve this issue and improve employee morale is through gamifying the workplace. In fact, according to recent studies, 90% of employees have increased their productivity when companies gamified their workplaces. When companies provide exciting and dynamic ways for their … Read more

Is e-Marketing the Future of Marketing?

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Electronic marketing (e-marketing) is a new form of marketing that has emerged thanks to the rapid expansion of information and communication technologies. E-marketing is used by all types of businesses, including those that are B2C, B2B, or even non-profit organizations.

E-marketing is the process of marketing a product or service using the Internet. E-marketing not only includes marketing on the Internet, but also marketing via email and wireless media. It uses a range of technologies to help connect businesses to their customers.

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Incorporating Marketing and Sales Strategies in PR

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Over the last decade, the public relations industry has started to more consciously borrow some of the approaches and strategies that have been developed by other industries, especially the marketing, communication, and advertising industries. This is important because there is evidence that coordinating a company’s public relations and marketing efforts can increase its effectiveness and … Read more

What is Integrated Marketing?

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Virgo PR creates a unified experience for consumers when they interact with a brand. The goal here is to combine all of the different marketing and communication aspects, such as public relations, direct marketing, advertising, social media, and sales promotion, with the right methods, channels, and tactics.

This is a process made to ensure that all of the communication and messaging the consumers receive will be consistent across all the available and involved channels, and everything is centered around the consumer. All marketing campaigns are meant to resonate across the brand’s channels and expand their ability to directly communicate with the target audience.

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