Virgo-PR: NY Based PR Agency
In most cases in terms of search engine optimization, if a company is doing well, it means that it already has topical authority. However, if a company hasn’t earned its topical authority yet, the best time to start doing so is now. A topical authority is simply the measure of authority that’s been built up … Read more
Companies that haven’t started their lead generation efforts, or those that are looking to improve them need to know some of the top lead generation strategies that can help. Lead generation is essential for business growth, but what’s even more important is generating high-quality leads that are a lot more likely to convert. Value One … Read more
The public relations industry is quite old, but that doesn’t mean it’s antiquated as it’s always changing and evolving to keep up with the rest of the world and what companies need. Public relations itself is a very comprehensive subject that provides companies with a number of different strategies that they can use to influence … Read more
There are many different reasons why a company might find itself in a media outlet, and it’s best for companies looking to get that kind of exposure to do it for positive reasons. With the right marketing and public relations strategies, any company can promote itself better and generate some positive media coverage. Sales Companies … Read more
Every type of business needs to have a sound SEO strategy to achieve more success and support its promotional efforts and growth. However, small businesses need to invest a lot more in SEO efforts compared to most, and the biggest investment they need to make is time. The right SEO strategies can help even the … Read more
Companies that want to generate more media coverage to reach their target audiences sometimes need to get creative with their public relations efforts. That’s not always easy to do, which is why it’s best to learn from the examples of other companies that have managed to do the same. Newsjacking There are a few different … Read more
Most people have seen a company that has gone through a difficult time where its reputation was damaged in front of the public, but these kinds of mistakes tend to be forgotten over longer periods of time. The worst thing that a company can do while going through a public relations crisis is developing another … Read more
During the pandemic, plenty of companies had to resort to creating digital targeted ad campaigns to reach their target audiences. Businesses that want to improve their targeted ad efforts can learn a lot from some of the top ad campaigns that have been created in the last few years. 360Learning 360Learning created a targeted advertising … Read more
Companies that want to get more of their followers to engage with their social media content should look into sharing that content during the right times of the day. Different social media platforms have different users, and they have different preferences regarding when they enjoy using those platforms, and if companies want to get the … Read more
According to many, if the business is not on the first two pages of search results, it is losing the battle for online presence. SEO press releases are those that contribute to the authority of related search results. Press releases are created with the intention of sharing newsworthy content with interested parties. In this age … Read more