Creating a Social Media Strategy

In the last decade since social media platforms first became popular, the landscape has drastically shifted, and companies that haven’t updated their social media strategies accordingly have likely fallen behind their competitors. That’s why it’s smart for companies to audit their social media strategies at least every year. The key element to a social media … Read more

Top Programmatic Advertising Platforms for Businesses

Practically every company that wants to gain a competitive advantage has started utilizing programmatic advertising to improve its campaigns. However, there are plenty of programmatic advertising platforms that companies can use for their advertising campaigns, which means it’s not always easy for businesses to choose the best one for them. Google Ad Manager One of … Read more

Digital Ad Types and Benefits

The change in the way that the Internet transformed the advertising industry ended up democratizing this industry.

With the help of digital ads, even small businesses can compete on the same platforms as popular brands, and have access to the same targeting features.

Almost two out of every three small businesses use digital ads to reach new potential customers and this industry is expected to grow to over $600 billion in the next couple of years.

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Technological Changes in the Music and Gaming Industries

At the beginning of March, Epic Games announced that it purchased Bandcamp, which confused and surprised many members of both the gaming and the music industries.

In statements that both of these companies released, they agreed that they have a shared mission of building an artist-friendly platform that’s going to allow its creators to keep most of their hard-earned money.

The statement also went on to elaborate that Bandcamp was going to play an important role in developing a new creator marketplace ecosystem for content, games, music, art, technology, and more, according to the vision that Epic Games currently has.

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Driving Traffic Through Search Engine Rankings

The top search results on Google tend to receive nearly 40% of all organic clicks, which means whenever a potential consumer is looking up something on search engines using a company’s targeted keywords or phrases, they’re most likely to click on the first result that they see and then ignore every other underneath it.

Most companies work hard and are always striving for that coveted first spot in search engine results pages (SERPs), as it can lead to many positive results for companies.

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Working With Crypto PR

When a company in the cryptocurrency industry has decided that it’s time to spread the word about its project or solution, it has two options.

The business can either use an internal public relations team or work with a PR agency. Companies that have their own PR team don’t have to worry too much about the right strategies or campaigns.

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Why PR is Important for a Startup

In the last couple of years, the news cycle has been saturated with coverage of the pandemic.

From a public relations perspective, most brands stopped pitching brand-specific news stories out of respect for what the world is going through, and to prevent businesses from potentially receiving negative public backlash.

Instead, what many companies decided to do is shift to a thought leadership approach for their PR efforts, and to focus on helping their employees deal with the new challenges.

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Helping With Content Marketing

content strategy

For companies in the BT2Bindustry, the pandemic exposed many gaps in the ways businesses operate.

Many companies figure out just how fast digital transformation can occur when their livelihoods are on the line. This transformation is especially fast when people realize that global supply chains aren’t very resilient, and that remote work is a very viable option compared to what people used to think.

However, most of those realizations weren’t completely new, because most businesses were already familiar with them, and they were recently able to see them more clearly for the first time. The same is true for many consumers. 

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Implementing Successful Programmatic Advertising Strategies

progrmattic advertising

Over 50% of media budgets in the US are currently dedicated to programmatic advertising efforts. In the past, programmatic advertising campaigns were only available for brands and agencies that had big budgets.

However, with the rising popularity of self-service programmatic software and platforms, smaller companies now have the same access.

Companies that would best benefit from programmatic advertising efforts include those that are looking to improve brand awareness, increase leads and conversions, or grow their reach towards the target audience.

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