Top Lead Generation Strategies

Companies that haven’t started their lead generation efforts, or those that are looking to improve them need to know some of the top lead generation strategies that can help. Lead generation is essential for business growth, but what’s even more important is generating high-quality leads that are a lot more likely to convert. Value One … Read more

Burger King Pride Whopper PR Crisis

In the Pride month, there has been a flurry of rainbow-tinted commercials. Some advertisements have been criticized for using sexualized imagery to attract the attention of LGBTQ consumers during the Pride month. Opinions are divided on whether the advertisements are irreverent tools that appear to be discriminatory against queer sex or whether they symbolize progress. … Read more

Top Examples of Great Ad Campaigns

During the pandemic, plenty of companies had to resort to creating digital targeted ad campaigns to reach their target audiences. Businesses that want to improve their targeted ad efforts can learn a lot from some of the top ad campaigns that have been created in the last few years. 360Learning 360Learning created a targeted advertising … Read more

SEO Friendly Press Release

According to many, if the business is not on the first two pages of search results, it is losing the battle for online presence. SEO press releases are those that contribute to the authority of related search results. Press releases are created with the intention of sharing newsworthy content with interested parties. In this age … Read more

Creating a Social Media Strategy

In the last decade since social media platforms first became popular, the landscape has drastically shifted, and companies that haven’t updated their social media strategies accordingly have likely fallen behind their competitors. That’s why it’s smart for companies to audit their social media strategies at least every year. The key element to a social media … Read more