Virgo-PR: NY Based PR Agency
Companies that want to generate more media coverage to reach their target audiences sometimes need to get creative with their public relations efforts. That’s not always easy to do, which is why it’s best to learn from the examples of other companies that have managed to do the same. Newsjacking There are a few different … Read more
To measure PR efforts correctly today, media monitoring tools are needed. Special attention must be paid to brand mentions,brand impact, media reach, sentiment analysis, and crisis communications among others. Brand mentions include how many times a brand and its associated hashtags and keywords have been mentioned online within a given period of time. Brand impact … Read more
Every single company these days needs to rely on a social media marketing effort to get its brand and solutions in front of the target audience in a more organic fashion without relying on paid advertising options. However, despite all the different opportunities that social media platforms provide companies in terms of promotion, a company’s … Read more
Most people have seen a company that has gone through a difficult time where its reputation was damaged in front of the public, but these kinds of mistakes tend to be forgotten over longer periods of time. The worst thing that a company can do while going through a public relations crisis is developing another … Read more
One of the key elements to the success of any company has become video marketing, and to create the best marketing strategy that’s based on video content, companies have to know which tactics they need to invest their time and money into. Without knowing which strategies companies need to use, businesses can easily end up … Read more
Many companies have a difficult time creating content around complex topics in a way that’s going to be understandable by the target audience. To improve their efforts companies first need to figure out the knowledge levels of the target audience and understand the topic they want to discuss well. However, aside from that, companies should … Read more
In the Pride month, there has been a flurry of rainbow-tinted commercials. Some advertisements have been criticized for using sexualized imagery to attract the attention of LGBTQ consumers during the Pride month. Opinions are divided on whether the advertisements are irreverent tools that appear to be discriminatory against queer sex or whether they symbolize progress. … Read more
During the pandemic, plenty of companies had to resort to creating digital targeted ad campaigns to reach their target audiences. Businesses that want to improve their targeted ad efforts can learn a lot from some of the top ad campaigns that have been created in the last few years. 360Learning 360Learning created a targeted advertising … Read more
Each year, the world produces around 400 million tonnes of plastic. Only 9% of the total plastic produced is recycled. This impacts climate change as plastic has been found in the depths of the oceans as well as in the mountains. The disposal of plastics seems to be a global problem. They are indestructible and … Read more
Companies that want to get more of their followers to engage with their social media content should look into sharing that content during the right times of the day. Different social media platforms have different users, and they have different preferences regarding when they enjoy using those platforms, and if companies want to get the … Read more