Top Programmatic Advertising Platforms for Businesses

Practically every company that wants to gain a competitive advantage has started utilizing programmatic advertising to improve its campaigns. However, there are plenty of programmatic advertising platforms that companies can use for their advertising campaigns, which means it’s not always easy for businesses to choose the best one for them. Google Ad Manager One of … Read more

Digital Ad Types and Benefits

The change in the way that the Internet transformed the advertising industry ended up democratizing this industry.

With the help of digital ads, even small businesses can compete on the same platforms as popular brands, and have access to the same targeting features.

Almost two out of every three small businesses use digital ads to reach new potential customers and this industry is expected to grow to over $600 billion in the next couple of years.

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Technological Changes in the Music and Gaming Industries

At the beginning of March, Epic Games announced that it purchased Bandcamp, which confused and surprised many members of both the gaming and the music industries.

In statements that both of these companies released, they agreed that they have a shared mission of building an artist-friendly platform that’s going to allow its creators to keep most of their hard-earned money.

The statement also went on to elaborate that Bandcamp was going to play an important role in developing a new creator marketplace ecosystem for content, games, music, art, technology, and more, according to the vision that Epic Games currently has.

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Driving Traffic Through Search Engine Rankings

The top search results on Google tend to receive nearly 40% of all organic clicks, which means whenever a potential consumer is looking up something on search engines using a company’s targeted keywords or phrases, they’re most likely to click on the first result that they see and then ignore every other underneath it.

Most companies work hard and are always striving for that coveted first spot in search engine results pages (SERPs), as it can lead to many positive results for companies.

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Working With Crypto PR

When a company in the cryptocurrency industry has decided that it’s time to spread the word about its project or solution, it has two options.

The business can either use an internal public relations team or work with a PR agency. Companies that have their own PR team don’t have to worry too much about the right strategies or campaigns.

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Businesses and Gamification

Many employees have started getting bored in the workplace, and a great way that companies can solve this issue and improve employee morale is through gamifying the workplace. In fact, according to recent studies, 90% of employees have increased their productivity when companies gamified their workplaces. When companies provide exciting and dynamic ways for their … Read more

Why PR is Important for a Startup

In the last couple of years, the news cycle has been saturated with coverage of the pandemic.

From a public relations perspective, most brands stopped pitching brand-specific news stories out of respect for what the world is going through, and to prevent businesses from potentially receiving negative public backlash.

Instead, what many companies decided to do is shift to a thought leadership approach for their PR efforts, and to focus on helping their employees deal with the new challenges.

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Is e-Marketing the Future of Marketing?

Electronic marketing (e-marketing) is a new form of marketing that has emerged thanks to the rapid expansion of information and communication technologies. E-marketing is used by all types of businesses, including those that are B2C, B2B, or even non-profit organizations.

E-marketing is the process of marketing a product or service using the Internet. E-marketing not only includes marketing on the Internet, but also marketing via email and wireless media. It uses a range of technologies to help connect businesses to their customers.

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